Achieve the Instagram look without a smartphone app
Convert your hi-res photos into a cool, vintage style like Instagram There’s no doubt that filtered photos make up a large portion of the content we’re sharing online lately, especially through...
View ArticleAre you engaging your web audience?
Having a strong web presence is important, but does your site have what it takes to keep your audience engaged? Or, are you breaking the rules: bad navigation, too many ads, bad content structure,...
View ArticleRespect the GIF
Most of you have heard the term GIF. The letters “GIF” actually stand for “Graphic Interchange Format,” but you don’t need remember that. What you should know is a GIF is a compressed image format...
View ArticleKeep your website fresh, or like the family dog, it will stink.
Just like the family dog, a website requires discipline and training. You invest the time in getting both to perform and “behave” the way you want. Then what? Let it sit in the back yard for a couple...
View ArticleAchieve the Instagram look without a smartphone app
Convert your hi-res photos into a cool, vintage style like Instagram There’s no doubt that filtered photos make up a large portion of the content we’re sharing online lately, especially through...
View ArticleAre you engaging your web audience?
Having a strong web presence is important, but does your site have what it takes to keep your audience engaged? Or, are you breaking the rules: bad navigation, too many ads, bad content structure,...
View ArticleRespect the GIF
Most of you have heard the term GIF. The letters “GIF” actually stand for “Graphic Interchange Format,” but you don’t need remember that. What you should know is a GIF is a compressed image format...
View ArticleKeep Your Website Fresh, or Like the Family Dog, it Will Stink.
Just like the family dog, a website requires discipline and training. You invest the time in getting both to perform and “behave” the way you want. Then what? Let it sit in the back yard for a couple...
View ArticleGuide To File Types
A quick guide to file types. Knowing what the end-use of a file starts with the way a file is provided. If you’ve ever been asked to provide a file for your marketing needs but haven’t a clue what...
View ArticleThe Importance of a Brand Guide
A brand guide is a manual on how your logo and brand are to be used in all mediums. Its purpose is to create consistency when using your brand’s identity. If you have invested the time and money into a...
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The Secret Success of the NCAA and the Tournament
Survival of the fittest – 64 teams, win and advance, or lose and go home. Since 1939, the NCAA tournament has maintained immense competition and interest by popularizing game-winning shots, bracket...
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The First Steps in Designing a Stand-Out Logo
Logos appear simple, and that’s the point. Hours are spent researching, drafting and choosing the perfect color palette to resonate with the brand’s intended audience. A logo identifies brand’s to...
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What is the best color for your brand?
If you are thinking of re-branding or creating a new logo, selecting the perfect color palette is one of the most impactful choices for your brand. Choosing the appropriate colors can emphasize your...
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Logo Trends for 2020
Logos are the cornerstone of graphic design. The design trend of logos is usually stable and doesn’t change much from year to year. But there are always emerging styles to take notice of. The purpose...
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1981 & Now
By: Nicole Oquist, Wally David & Jacob Acker RCP Marketing is currently celebrating 35 years of business. We’re proud to have lived through an entire generation of social, economic, and...
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