Guide To File Types
A quick guide to file types. Knowing what the end-use of a file starts with the way a file is provided. If you’ve ever been asked to provide a file for your marketing needs but haven’t a clue what...
View ArticleThe Importance of a Brand Guide
A brand guide is a manual on how your logo and brand are to be used in all mediums. Its purpose is to create consistency when using your brand’s identity. If you have invested the time and money into a...
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The Secret Success of the NCAA and the Tournament
Survival of the fittest – 64 teams, win and advance, or lose and go home. Since 1939, the NCAA tournament has maintained immense competition and interest by popularizing game-winning shots, bracket...
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The First Steps in Designing a Stand-Out Logo
Logos appear simple, and that’s the point. Hours are spent researching, drafting and choosing the perfect color palette to resonate with the brand’s intended audience. A logo identifies brand’s to...
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What is the best color for your brand?
If you are thinking of re-branding or creating a new logo, selecting the perfect color palette is one of the most impactful choices for your brand. Choosing the appropriate colors can emphasize your...
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Logo Trends for 2020
Logos are the cornerstone of graphic design. The design trend of logos is usually stable and doesn’t change much from year to year. But there are always emerging styles to take notice of. The purpose...
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1981 & Now
By: Nicole Oquist, Wally David & Jacob Acker RCP Marketing is currently celebrating 35 years of business. We’re proud to have lived through an entire generation of social, economic, and...
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